The App Store Performance feature measures your appˈs performance in terms of Impressions, Store Views, Installs, and Sales. Additionally, the feature shows the conversion rates between metrics.
Needed App Store Connect Permissions
In order to access these features, your App Store Connect account needs to have one of the following roles:
Account Owner or
Admin or
Finance + Sales
You can filter the information in the chart by days, weeks, or years.
Additionally, selecting a country below the chart will remove it from the chart. This allows you to quickly hide or display countries on the chart.
The Metrics Table
All the views have a metrics table with Impressions, Store Views, Installs, Sales, and Revenue as well as the Conversion Rates (CVR) between each step. This makes it easy for you to track the metrics all the way throughout the user journey.
In the table you can see a list of all countries with the same metrics explained above in the chart. This way you can easily determine which countries are performing the best in terms of Impressions, Store Views, Installs, Sales, and Revenue.
At first, you will see the Total number of downloads in the chart, and the table will show you the information per Country.
Chart: Toggle to visualize the country in the chart;
Countries: Countries displayed in the chart above;
Impressions: How often your app was viewed in the Featured, Categories, Top Charts, and Search sections of the store. All Impressions are counted, meaning if the same person saw your app twice, it will count as two impressions;
Store Views: How often your appˈs product page/ app store listing was viewed. All Store Views are counted, this means that if the same person visited your app store listing twice, it will count as two Store Views;
Installs: How many users downloaded the app for the first time;
Sales: For paid apps, this is the number of app sales. For free apps, this is the number of in-app purchases;
Revenue: how much money you earned from the sales in the selected time frame;
CVR: there are three types of conversion rates presented in the table:
→ From impressions to store views - the percentage of impressions that became an app store listing visit.
→ From store views to installs - the percentage of app store listing visitors that downloaded your app.
→ From installs to sales - the percentage of people who downloaded your app and spent money on it.
Actions that you can take on the table:
You are able to filter the data in the table
a. by countries
b. by sources:
App Store Search: Users who found the app by searching for specific keywords within the Apple App Store.
App Store Browse: Users who found the app while browsing the Featured, Categories, and Top Charts sections.
Web Referrer: Users who found your app on another website.
App Referrer: Users who found your app on another app.
c. by date range
d. by managing table columns
2. Toggle the buttons in the chart column to select which countries you would like to visualize in the Chart;
In the example below, we selected 2 countries to see in the chart, and here is the result:
We can clearly see that over the past 90 days, the UAE received significantly more impressions than Argentina from all sources.
3. Conversion Rate History
Click the Drill-in button next to each country from the table, and you will be redirected to the Conversion Rates History page.
There, you will find detailed information for the selected country and timeframe.
You can change the source to view daily detailed information.
Besides the graphic on the top of the page, you'll also see a table breakdown. You can rearrange the table by:
Date
Dimension
Impressions
CVR (Impressions to Store Views)
Store Views
CVR (Store Views to Installs)
Installs
CVR (Installs to Sales)
Sales
Revenue
4. Compare Countries
You can compare countries by selecting the checkboxes next to them. A visual chart will be displayed above, allowing you to easily compare the app conversion rates across the countries you have chosen.
Reordering Metrics
You can rearrange the information order in all charts, by clicking on the metrics you would like to focus on.
In the example below, I clicked on Impressions until I saw the arrow down, which means I see the channel which more Impressions first.
On the second image, the order is based on Installs (from highest to lowest).
Enjoy exploring our App Store Performance tool!