Transform your ASO strategy with the all-new Keyword Research page - your comprehensive hub for discovering, analyzing, and tracking the keywords that drive app visibility and user acquisition.
Click on the GIF below to check the tour of this page on Supademo.
The Keyword Research page is designed to empower you with the insights and tools needed to uncover high-potential keywords, monitor their performance, and refine your app's discoverability in the App Store and Google Play. With features like the Keyword Finder and Tracker Table, this intuitive page simplifies your workflow while delivering actionable data to help you stay ahead in a competitive market.
Where to Find Keyword Research page
Accessing the Keyword Research page is quick and easy. Navigate to: Analyze Keywords → Keyword Research
How the Keyword Research page is organized
This page is divided into three core sections: App and Country, Finder and Tracker. These sections work together to give you unparalleled insights into keyword performance and optimization.
1. App and Country
What you select in this section will influence the sections below.
This feature allows you to customize your ASO efforts and optimize your app for regional trends by selecting your app and the country you want to analyze. All keyword research insights are tailored to the chosen market, helping you understand the differences in keyword popularity and competition across different localization. This is crucial for improving discoverability and reaching the right audience.
Once you choose different countries, you will see different results, so you can work on localized keywords.
Here is how an app could look if we select "United States":
Here is how it could look if we select "Switzerland ":
Not familiar with a country's language? Toggle the "Translate to English" button.
2. Finder
The Keyword Finder offers data-driven keyword suggestions based on your app’s metadata, rankings, AI-powered insights, and related keyword data. It offers a structured approach to refining search strategies and expanding keyword reach.
Use the Finder to:
Discover relevant keywords to enhance metadata and visibility.
Gain market-specific insights for targeted strategies.
Analyze competitor performance for a competitive edge.
This section is divided into several tabs. To learn more about the Finder and what each tab shows you, check out: Keyword Research: Finder
Use this section to identify high-potential keywords that can improve your app’s discoverability. Key features include:
Keyword Tabs: Explore suggestions from Metadata, Ranked, Auto-Complete, AI Suggestions, and Related tabs.
Search Volume Insights: Evaluate keyword popularity with search volume scores from 5 to 100 (the higher the value, the more popular it is).
Competitor Insights: Compare keywords with competitors to identify gaps and opportunities.
Tracking Options: Add keywords to the Tracker individually or in bulk using the Track All button.
3. Tracker (table)
The tracker is fixed at the bottom of your page and remains the same across the Finder tabs unless you add new keywords to it.
The Tracker is your central hub for monitoring and managing keyword performance. It enables you to track rankings and refine your strategy over time. By understanding fluctuations in rankings and monitoring competitors, you can make timely adjustments to your keyword strategies. Additionally, analyzing keyword trends helps pinpoint the terms that boost visibility the most.
Key features include:
Customizable Table: Filter and organize keywords by Rank, Volume, Difficulty, Max Reach and more.
Ranking History: Analyze trends and performance over time and compare against competitors.
Live Search: View real-time app rankings for specific keywords.
Actionable Tools: Add keywords, manage tags, and export data to CSV for further analysis.
You can use it to:
Monitor your app’s keyword rankings effectively.
Identify trends and refine strategies in real time.
Stay competitive by tracking competitor rankings.
For a detailed guide on how to use the Tracker, check out: Keyword Research: Tracker.
By using the Keyword Research page, you can effectively discover high-potential keywords, analyze their performance, and optimize your app's visibility in the app stores. Whether you’re entering new markets or refining your current strategy, this feature will empower you to stay competitive and achieve app growth like never before.
For additional questions, please get in touch with the support team via the chat bubble or [email protected].