The Tracker section of the Keyword Research page is your go-to tool for monitoring and analyzing the performance of your tracked keywords. With its comprehensive features, the Tracker keeps you informed about your app’s rankings, tracks changes over time, and enables you to compare performance against competitors, all in one seamless interface.
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Designed to provide actionable insights, the Tracker empowers you to refine your ASO strategy, uncover opportunities, and make data-driven decisions that enhance your app’s visibility in the highly competitive app store landscape.
Features of the Tracker
1. Filters
The Tracker has valuable filters to help you with your analysis, enabling you to streamline your keyword research and focus on actionable data. Use these filters to refine your keyword list and identify the terms that matter most to your ASO strategy.
Additional filters, such as date range filters, allow for time-specific analysis. These filters can provide insights into how keywords perform over specific periods or identify trends tied to seasonal changes or app updates.
Text Search: Use this to quickly locate specific keywords within your list. This is particularly useful when working with a large keyword dataset.
Rank: Analyze keyword rankings by position to prioritize high-performing terms or identify those needing improvement. Apply this filter to focus on keywords ranking in the top 10 to capitalize on their visibility potential.
Search Volume: Narrow down your analysis to keywords with high search volume. This filter helps you target keywords which are frequently searched by users, ensuring maximum reach. However, pairing it with the Difficulty filter can help identify achievable, high-volume opportunities.
Difficulty: Filter keywords based on their competitive landscape. Lower-difficulty keywords offer opportunities to rank faster, while medium to high difficulty keywords might require longer-term investment but yield higher rewards.
Relevancy Score: Focus on keywords that align closely with your app’s theme and audience. Prioritize high-relevancy keywords to ensure they are meaningful and impactful for your app’s discoverability.
Max Reach: Important metric to consider when planning your ASO updates and advertising campaigns, as it gives you an idea of how often your keyword is searched and ad could be seen by potential customers. The metric is based on Search Popularity.
Here you can:
Apply filters to target specific criteria. For instance, filter by Rank Distribution to see keywords ranking in the top 10 positions.
Customize the filter set by clicking the Filter button to add or remove specific criteria.
2. Columns
The table displays key metrics, including:
Keyword: The tracked keyword.
Rank: Your app's current rank for this keyword.
Change: Rank movement since the last update.
Search Volume: Keyword popularity.
Difficulty: Competitive level of the keyword.
Relevancy Score: How closely the keyword matches your app’s metadata.
Max Reach: An estimate of the number of times app displayed to users last 30 days for the chosen keyword in the selected country.
Apps: Number of apps competing for this keyword.
Tags: Custom labels for organization.
Activity: Actions performed on this keyword.
Here you can:
Adjust the visible columns by clicking the Customize Columns button. Hide or show metrics to suit your preferences. You can also reorganize the columns (2).
Use the Activity column to use the Live Search feature and see how your keyword is performing right at this moment.
3. Add Keywords
The Tracker allows you to add keywords directly to your table, enabling you to customize your keyword strategy with precision. By adding new keywords, you can review their potential, track their performance, and refine your ASO efforts.
The Tracker makes it easy to expand your keyword list:
Click + Add and input your desired keywords (separated by commas or one per line).
Assign tags for seamless organization as keywords are added.
Review newly added keywords in the table.
4. Ranking History
Analyze ranking trends over time to measure the effectiveness of your ASO strategy. SplitMetrics offers two powerful tools for this purpose: the Ranking History feature within the Tracker and the Keyword Rankings Trends Tool in the Keyword Research & Analysis section.
This feature allows you to track keyword performance across different timeframes and identify patterns specific to your app’s visibility. This is particularly useful for monitoring seasonal changes or the impact of updates to your metadata.
Additionally, selecting a date range in the chart view allows you to focus on specific historical data in the chart. However, to filter the table and "Change" column by a date range, you must apply a separate filter in the Tracker section.
Select up to 10 keywords in the Tracker and click Ranking History to view their historical data.
Compare your app’s ranking performance against competitors, by selecting one competitor from your competitors list.
Adjust the time frame using the calendar to focus on specific periods.
For single keyword analysis, compare your performance with up to 9 competitors in the selected time frame.
Simply select just one keyword from the Tracker and click on the Show History Chart button.
Then, on the Compare with drop down, select up to 9 of your competitors.
You will be able to see how you and your selected competitors are ranking for the same keywords over the selected time-period.
5. Live Search
Gain real-time insights into apps ranking for specific keywords.
This feature allows you to evaluate competitors’ positions instantly and provides insight into how relevant the keyword is for targeting. Use it to identify new competitors or refine your strategy by understanding the apps that dominate specific keywords. Add competitors directly to your Tracker for ongoing analysis.
Click the Live Search icon next to a keyword.
View the apps currently ranking for that keyword along with their ranks.
Add competitors directly from this view by clicking on the + sign, to further analyze their strategies.
6. Tags Management
Organize your keywords effortlessly with custom tags for better segmentation and analysis. Tags are especially useful for grouping keywords by target audience, whether they relate to generic terms, competitors, or priority, making it easier to monitor and act on specific sets of keywords.
Click on the Tags column or the Manage Tags option in the Tracker.
Add, edit, or delete tags to categorize your keywords.
Back on the tracker, select multiple keywords and apply tags for bulk organization.
7. Export Options
Export your keyword data for offline analysis or reporting. Exported data provides a comprehensive snapshot of your keyword strategy. Use it to create detailed reports, compare performance across time periods, or integrate it into third-party tools for deeper analysis. Exporting data regularly can also serve as a backup for tracking historical performance trends.
Click the Export button above the Tracker.
Select Export in CSV / Excel to download all keywords from your table with their associated data.
The Tracker section provides everything you need to monitor, analyze, and optimize your keyword strategy effectively. By leveraging its customizable filters, ranking history, and competitor comparison features, you’ll gain the insights needed to stay competitive and ensure your app’s growth in the app stores.
Note: Max reach is available in the majority of countries except: Algeria, Belarus, Slovenia, Bulgaria, Slovakia , Moldova, Brazil, Indonesia, Russia, Venezuela, Turkey, Macau, and Bahrain.
For additional questions, please get in touch with the support team via the chat bubble or [email protected].